"Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your media area?
I would agree with this statement in that media convergence and synergy are vital processes in the successful marketing of media products to audiences. It is now considered to be more important as social networks such as Facebook and Twitter play a big part within the marketing of films. There is also YouTube a company which promotes film trailers when synergised or converged with certain films.
The idea of convergence is where media company's accidentally work together and promote the products. Most film trailers are put onto YouTube which wasn't intentionally made to show film trailers however now shows mainly all of them, this is an example of convergence as it YouTube was not intentionally there to promote film trailers but has accidentally. There is also social networks such as Facebook and Twitter, these advertise media products as users of these servers can see this content reaching their target audience.
Synergy is where a media product and a company intentionally collaborate for an advantageous outcome, this is good because this then promotes films gathering a wider audience and creating hype. An example of synergy is TV adverts, internet adverts and trailers in cinemas. This promotes both the company and media product which
Monday 8 December 2014
Tuesday 2 December 2014
Monday 1 December 2014
The Grand Hotel Budapest
Task 1- research
What is Indian Paintbrush and who owns it?
Indian Paintbrush is a production company owned by Steven M Rales. This has funded films such as The Darjeeling and Fantastic Mr Fox.
Which company is Fox Searchlight a subsiduary of?
Fox Entertainment Group, a sister company of the larger Fox studio 20th Century Fox.
Which type of films do Fox Searchlight distribute?
It specializes in US distribution of independent and British films.
Which two countries financed the film?
The film is a British-German co-production that was financed by German financial companies and film-funding organisations. It was filmed in Germany
What did Anderson use instead of CGI (computer generated imagery)?
He painted backgrounds instead of CGI which ment that everything filmed on set and no green screen was used.
Where did the inspiration for the Hotel come from?
His hotel inspiration came from the writings of Stefan Zweig.Which film festival opened with The Grand Budapest Hotel?
The 64th Berlin International Film Festival in February 2014.
Alexanre Desplat wrote the score, which major Hollywood films has he worked on?
Desplat has worked on a variety of Hollywood films, including Darnell Scott, and commercial successes like The Queen, The Golden Compass, The Curious Case of Benjamin Button, The Twilight Saga: New Moon, Fantastic Mr. Fox, Harry Potter and the Deathly Hallows – Part 1 and Part 2, The Grand Budapest Hotel, The King's Speech, Argo, Zero Dark Thirty and Godzilla.
How many awards has the film won?
The film has won 5 awards and one is still pending.
Initially how many cinemas did the film open on in the US?
It opened in 4 cinemas.
How much did it average per cinema?
It averaged $202791.50
The film was released on Ultraviolet BluRay, what does this enable consumers to do?
Ultraviolet is a service which offers a free digital copy of the film bought to be watched on a variety of devices (phones, smart tvs etc.)
Which companies do not support Ultraviolet?
Companies such as Metro Goldwyn Meyer, Disney and Columbia Pictures are the only major studios which are not involved with Ultraviolet
What complaints did Ultraviolet encounter when it launched?
Task 2- comprehension
Edward Norton- Henckels
Owen Wilson- M. Chuck
Ralph Fiennes- M. Gustave
Tony Revolori - Zero
Jeff Goldblum- Deputy Kovacs
Saorise Ronan- Agatha
Tilda Swinton- Madame D
Adrien Brody- Dmitri Desgoffe
F. Murray Abraham- Mr Moustafa
Jason Schwartzman- M. Jean
Williem Dafoe- Jopling
Harvey Keitel- Ludwig
Bill Murray- M. Ivan
Mathieu Amalric- Serge X
Lea Seydoux- Clotilde
Tom Wilkinson- Author
Jude Law- Young Writer
Bob Balaban- M.Martin
Where did scouting for a hotel take place?
Central Europe
Which location did the production team eventually use?
A department store in Germany
Did they film on location or on a sound stage?
Location
Where were the production offices located?
On the top floor
How did they film the 60's and 30's hotel?
They wanted to shoot the 60's and 30's hotel back to back so they created the set within a set, they built the 30's set then the 60's one and shot it backwards then peeled back the 60's layer.
Where did inspiration for the hotel's interior come from?
They travelled to different places around Eastern Europe to get ideas.
How many extras did it take to fill the loby?
It took 150 extras
Task 3 - Marketing
5 secrets to the film's success
1) Anderson’s World- The director’s eye for detail is a merchandiser’s dream. “Budapest” features a collection on eBay, a partnership initiated by actor and frequent Anderson collaborator Waris Ahluwalia (whose own fashion label is House of Waris). The film’s production designer Adam Stockhausen also curated an art collection inspired by the film. Auction items range from bow ties and moustache wax to promotional materials from the pic. Some are selling out, including copies of “The Society of the Crossed Keys,” Anderson’s book of selections from the writings of Stefan Zweig, which inspired the film.
5) Universal Access- Cool marketing would mean little if the film itself were poorly received. However, “Budapest” has generated a 91% rating on Rotten Tomatoes — behind only Anderson’s “Moonrise Kingdom” and “Fantastic Mr. Fox.” Critics have called “Budapest” his most accessible film. “We don’t see the ceiling yet,” Gilula says.
How did Anderson use the QE2 to market the film?
What connects Prada to the marketing of the film?
Visit this viral website and identify how the films plot is revealed
http://www.akademiezubrowka.com/
Task 4 - Opinion
Why would a big Six company be interested in supporting a smaller distribution company like Fox Searchlight?
Which audience category best describes The Grand Budapest Hotel (Mainstream, Mainstream plus, officianados, )
Why might the use of Ultraviolet alienate the film's audience?
Why might the use of secret cinema work as viral marketing for the film?
What is Indian Paintbrush and who owns it?
Indian Paintbrush is a production company owned by Steven M Rales. This has funded films such as The Darjeeling and Fantastic Mr Fox.
Which company is Fox Searchlight a subsiduary of?
Fox Entertainment Group, a sister company of the larger Fox studio 20th Century Fox.
Which type of films do Fox Searchlight distribute?
It specializes in US distribution of independent and British films.
Which two countries financed the film?
The film is a British-German co-production that was financed by German financial companies and film-funding organisations. It was filmed in Germany
What did Anderson use instead of CGI (computer generated imagery)?
He painted backgrounds instead of CGI which ment that everything filmed on set and no green screen was used.
Where did the inspiration for the Hotel come from?
His hotel inspiration came from the writings of Stefan Zweig.Which film festival opened with The Grand Budapest Hotel?
The 64th Berlin International Film Festival in February 2014.
Alexanre Desplat wrote the score, which major Hollywood films has he worked on?
Desplat has worked on a variety of Hollywood films, including Darnell Scott, and commercial successes like The Queen, The Golden Compass, The Curious Case of Benjamin Button, The Twilight Saga: New Moon, Fantastic Mr. Fox, Harry Potter and the Deathly Hallows – Part 1 and Part 2, The Grand Budapest Hotel, The King's Speech, Argo, Zero Dark Thirty and Godzilla.
How many awards has the film won?
The film has won 5 awards and one is still pending.
Initially how many cinemas did the film open on in the US?
It opened in 4 cinemas.
How much did it average per cinema?
It averaged $202791.50
The film was released on Ultraviolet BluRay, what does this enable consumers to do?
Ultraviolet is a service which offers a free digital copy of the film bought to be watched on a variety of devices (phones, smart tvs etc.)
Which companies do not support Ultraviolet?
Companies such as Metro Goldwyn Meyer, Disney and Columbia Pictures are the only major studios which are not involved with Ultraviolet
What complaints did Ultraviolet encounter when it launched?
Task 2- comprehension
Edward Norton- Henckels
Owen Wilson- M. Chuck
Ralph Fiennes- M. Gustave
Tony Revolori - Zero
Jeff Goldblum- Deputy Kovacs
Saorise Ronan- Agatha
Tilda Swinton- Madame D
Adrien Brody- Dmitri Desgoffe
F. Murray Abraham- Mr Moustafa
Jason Schwartzman- M. Jean
Williem Dafoe- Jopling
Harvey Keitel- Ludwig
Bill Murray- M. Ivan
Mathieu Amalric- Serge X
Lea Seydoux- Clotilde
Tom Wilkinson- Author
Jude Law- Young Writer
Bob Balaban- M.Martin
Where did scouting for a hotel take place?
Central Europe
Which location did the production team eventually use?
A department store in Germany
Did they film on location or on a sound stage?
Location
Where were the production offices located?
On the top floor
How did they film the 60's and 30's hotel?
They wanted to shoot the 60's and 30's hotel back to back so they created the set within a set, they built the 30's set then the 60's one and shot it backwards then peeled back the 60's layer.
Where did inspiration for the hotel's interior come from?
They travelled to different places around Eastern Europe to get ideas.
How many extras did it take to fill the loby?
It took 150 extras
Task 3 - Marketing
5 secrets to the film's success
1) Anderson’s World- The director’s eye for detail is a merchandiser’s dream. “Budapest” features a collection on eBay, a partnership initiated by actor and frequent Anderson collaborator Waris Ahluwalia (whose own fashion label is House of Waris). The film’s production designer Adam Stockhausen also curated an art collection inspired by the film. Auction items range from bow ties and moustache wax to promotional materials from the pic. Some are selling out, including copies of “The Society of the Crossed Keys,” Anderson’s book of selections from the writings of Stefan Zweig, which inspired the film.
2) Unique Promotions- Fox Searchlight is touring a large-scale model of the hotel in theaters from Hollywood to Berlin. And U.K.-based Secret Cinema, a monthly gathering that combines live performances involving audience participation, recently screened “Budapest” instead of its usual classic fare. The film already has grossed nearly $15 million in Blighty.
3) Viral Chow- Fox Searchlight created instructional featurettes detailing how to create baked goods inspired by the film’s colorful Mendl’s pastries. The videos went viral as fans sent back footage of their creations, which Searchlight used in TV spots on cooking networks. The distrib shot eight marketing shorts, including a profile of the film’s central character, M. Gustave, played by Ralph Fiennes.
4)Young Moonrisers- Thanks to the success of 2012’s “Moonrise Kingdom,” Gilula says Anderson’s fans have gotten significantly younger. “He’s attracted a whole new generation, some of whom weren’t even born when ‘Royal Tenenbaums’ (2001) and ‘Bottle Rocket’ (1996) were released,” the exec notes.
5) Universal Access- Cool marketing would mean little if the film itself were poorly received. However, “Budapest” has generated a 91% rating on Rotten Tomatoes — behind only Anderson’s “Moonrise Kingdom” and “Fantastic Mr. Fox.” Critics have called “Budapest” his most accessible film. “We don’t see the ceiling yet,” Gilula says.How did Anderson use the QE2 to market the film?
What connects Prada to the marketing of the film?
Visit this viral website and identify how the films plot is revealed
http://www.akademiezubrowka.com/
Task 4 - Opinion
Why would a big Six company be interested in supporting a smaller distribution company like Fox Searchlight?
Which audience category best describes The Grand Budapest Hotel (Mainstream, Mainstream plus, officianados, )
Why might the use of Ultraviolet alienate the film's audience?
Why might the use of secret cinema work as viral marketing for the film?
Wednesday 19 November 2014
Thursday 13 November 2014
Avengers
- the issues raised by media ownership in contemporary media practice; (how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?)
- the importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)
- the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, Blue Ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)
By introducing 3D into films this has added excitement about watching films from a different outlook making people want to go watch and experience films in 3D. However recently 3D films have became less popular due to the price of tickets increasing, therefore some audiences would rather just watch in 2D. As for DVDs this allows people to enjoy films in their own homes and watch them over and over again, Blue ray also allows people to enjoy HD films within their own homes, this attracts people as they then don't have to go and pay for the cinema for the whole family. As for internet streaming and downloadable content, this saves people a lot of money as they can enjoy the films in their households without having to pay, it is easy to access and watch films. These all affect the influence on films at the box office due to it leading to a lower gross as people would rather turn to another option than going to the cinema but it means the overall gross for films will then increase.
- the significance of proliferation in hardware and content for institutions and audiences; (how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, consoles etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film)
From advances in technology films are now available to view on smart phones, PC's and consoles, from this people are more likely to stay at home and use websites such as Netflix to watch films rather than going out to cinema and paying money. It is easier to access and works out a lot cheaper.
- the importance of technological convergence for institutions and audiences; (can you think of examples of how different technologies have come together to help the film industry?)
- the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?)
- the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. (what is your opinion on the above? Do you see the developments as a good or bad thing?)
Monday 10 November 2014
Representation of ethnicity
Discuss the ways in which the extract constructs the representation of ethnicity:
In this extract the mise en scene represents ethnicity in the way the characters are shown. All the characters are wearing dark colours and in suits and formal attire which is not stereotypical dress for a black man. Both Danny and the woman in the clip look as if they are spy's, this is against the stereotype as he is a black male and the woman looks eastern European. The man in the background is in typical terrorist costume wearing a balaclava and holding a gun. The room this clip is set in is very dark and oppressive reflecting what is happening within the clip linking back to ethnicity and the idea of terrorism.
The sound in the clip also links to ethnicity as the diegetic music sounds like the religious song Muezzin which is the call to prayer. The music sounds Arabic and very intense, there is also a Spanish guitar in the background which gives a sense of otherness as it is not British. The music and the Arabic sound reflects the mood in the scene of the black versus Arab between characters showing hatred and a culture clash. At the start of the clip there is also diegetic sound of drumming creating suspense and this highlights that an event is about to happen.
As for the editing there are lots of cuts used, this links to ethnicity as this shows the bravery of the black man and shows he is strong, the short cuts show that the Arab character is stereotypically evil, shifty and untrustworthy. There is also use of longer cuts where it shows the white man crying linking to binary opposites where the black characters are shown in shorter cuts and the white character in longer cuts.
In the clip the camera angles and shots represent ethnicity, there is many uses of close ups in the clip which shows the characters reactions. When the camera is on a close up on Danny the camera slightly shakes as it is being hand held, this shows his anger towards the other character and links to ethnicity as black people are stereotypically loud and angry. There is use of low angle shot on the black character which could show he is less important as it shows him looking up at the terrorist which shows that he holds all the power in the situation. This reflects ethnicity in society as black people are known to being at the bottom holding no power. There is use of slow motion when the white people react to Danny's death, they only show slight emotion showing his death could be less important to them. The white people are shown in a different location as they hear over the phone, this shows that white people are law abading and safe, out of harms way. This links back to the reflection of society in the way the white people are safe and higher and at the top in the social heir achy.
Thursday 6 November 2014
Regional identity
Include examples from TV dramas and post to your blog.
Scottish stereotypes:
- Stereotypically have a very strong Scottish accent.
- Locations such as rural scenes, Edinburgh
- Slang Scottish people stereotypically use are 'wee', 'aye', 'lass' and 'bairn'.
- Clothes the Scottish are known to wear are kilts and the bobble hats.
- Pastimes such as playing the bagpipes and drinking a lot.
- Attitude and behaviour stereotypes are aggressive.
Irish stereotypes: - Accents are stereotypically strong.
- Locations such as Dublin.
- Slang words eg 'sham', 'gowl' and 'feek'.
- A lot of green clothing with clovers and being ginger.
- Pastimes stereotypically are drinking and dancing.
- Attitudes are friendly and happy but also can be violent and loud.
Essex stereotypes:
- People from Essex are known to have a cockney accent.
- Popular locations such as Brentwood.
- Well known Essex slang such as 'shut up' and 'omg'.
- Stereotypically have out going clothes, fake tan and fake eyelashes.
- Pastimes like shopping and having parties.
- Stereotypically dumb, friendly.
Welsh stereotypes: - Very strong accent.
- Associated with the countryside, mountains and lots of sheep.
- Celtic clothes.
- Pastimes such as singing, drinking and rugby.
- Nice people.
- Known for having a posh accent or cockney.
- Locations like Chelsea.
- Expensive clothes.
- pastimes like drinking tea, shopping.
- Attitudes are polite but complain a lot.
Monday 3 November 2014
Representation of disability
Common stereotypes:
camera shots/angles:At the start of the scene Alex is shown as being looked down on by the use of a slight high angle shot, this presents him as being small and as if he is not good enough as able bodied people. The woman offering to help them in the clip is shown with a slight low angle shot as if Alex is looking up at her, his brother is shown in a normal straight on shot which could show these characters have more power over Alex. There is use of over the shoulder shot frequently from Alex talking to his brother. When looking in the mirror and when they are both talking to the woman in the shop, the brother is always in the centre of the frame and Alex is shown more towards the side of the frame linking in that he is less important and linking to stereotypes such as disabled people being marginalised.
sound:
There is diegetic sound of Christmas music, it is very happy music which contrasts with Alex's bad mood.
editing:
There is the use of cutting between frames to flit between characters.
mise en scene:
Alex's costume is very dull, he wears a brown buttoned up jacket with denim jeans and a grey scarf. The shop is very bright and has a Christmas festive theme with lots of colours.
- vulnerable
- incapable
- unintelligent
- lonely
- marginalised
- unattractive
- patronised
- frustrated
- bitter
- rude
- ungrateful
- embarrassed
- Walt JR ( cerebral palsy) - Breaking Bad
- Artie (wheelchair) - Glee
- Layla (cerebral palsy) - Tracey Beaker
- JJ (autism) - Skins
- Tony (brain damage) - Skins
- Becky (down syndrome) - Glee
- Ironside (wheelchair) - Ironside
- Forest Gump
- My sisters keeper
- Fight club
- Of Mice and Men
- The Kings Speech
- Rain man
camera shots/angles:At the start of the scene Alex is shown as being looked down on by the use of a slight high angle shot, this presents him as being small and as if he is not good enough as able bodied people. The woman offering to help them in the clip is shown with a slight low angle shot as if Alex is looking up at her, his brother is shown in a normal straight on shot which could show these characters have more power over Alex. There is use of over the shoulder shot frequently from Alex talking to his brother. When looking in the mirror and when they are both talking to the woman in the shop, the brother is always in the centre of the frame and Alex is shown more towards the side of the frame linking in that he is less important and linking to stereotypes such as disabled people being marginalised.
sound:
There is diegetic sound of Christmas music, it is very happy music which contrasts with Alex's bad mood.
editing:
There is the use of cutting between frames to flit between characters.
mise en scene:
Alex's costume is very dull, he wears a brown buttoned up jacket with denim jeans and a grey scarf. The shop is very bright and has a Christmas festive theme with lots of colours.
Wednesday 29 October 2014
Monday 13 October 2014
Gender representation
How is gender represented in TV
Male stereotypes:
Strong
Agressive
Virile
Arrogant/cocky
Dominant
Don't show emotion (emotionally weak?-women's view)/(emotionally strong?-mens view).
Sexist
Independent
Female stereotypes:
Weak
Calm
Considerate
Fertile?
Sly/sneaky- see more women doing things behind mens back than vice versa.
Submissive
Emotional
Intelligent (thoughtful)/ Unintelligent (scatterbrained/act ditzy).
Dependant(on men).
90210 TV drama gender representation:Female
Within 90120 there is a female character Naomi Clark, she is one of the main characters and she appears to be shallow due to her rich and popular status. She comes across as snobby and an airhead as she plays dumb to impress the boys which is a stereotype for a teenage girl linking to the 'dumb blonde' stereotype. However as you get to know her character it is revealed that she is sensitive which is also a stereotypical for women. She comes across as very self obsessed, vain and narcissistic, she treats people as they are beneath her and can be very sly and sneaky towards people.Her character supports the stereotype of being emotional as she has had tough life and is over dramatic. She also supports the stereotype that women are dependent on men as throughout the series she is always wanting to be with a man and have a relationship.
Male:
Liam Court is one of the main male characters in 90210, he is portrayed as a bad boy and is stereo-typically moody and unemotional. He is introduced as valiant, condfident, acting tough however doesn't give much away about himself. He is typically insensitive and plays the girls.
Gender representation in Luther:
Luther: The character of Luther is shown as not a typical man, this is due to it seems during the conversation with Alice he lacks the power. He is asked a lot of questions and doesn't seem in control. He does show emotion which is not stereotypical of a man when Alice questions him about his marriage as he goes very quiet. However he is a stereotypical man as he comes across very strong willed, however when he resists a sexual advance from Alice
this would be considered not stereotypical He is very direct and in the way he speaks he comes across as confident speaking loudly and clearly. He is not a stereotypical man as he doesnt' seem to be manipulated when Alice talks to Luthers posture is very relaxed in the way he stands slouching and keeps his hands in his pockets. It is seen as stereotypical that he has a beard, this is considered manly and his particular haircut is also considered to be manly. As for his costume Luther wears a dull, grey tweed suit with his top button undone and his tie is loosened showing he has a relaxed style. His business dress shows he is very focused on his job and reserved.
Alice:
The character of Alice is not stereotypically weak as some women are portrayed on TV, she is not emotional and this is shown when she speaks about the death of her dog she does not get upset. She comes across as quite strange and is very manipulative when talking to Luther. She seems in control of the conversation and has the power, she is very calm and tries to wind him up and wants to make him loose control. Alice is intelligent and fully understands the male and female dynamic, she openly talks about sex making out that she gets a lot which is not stereotypical. Her apartment is very neat and tidy, it has dull colours and appears very boring. This is not very feminine, it features the black hole poster on the wall which she refers to and there is also a telescope on the balcony. Alice is always linked to evil due to the fact when she talks about the black hole, the music used makes it sound sinister and her character seems strange.
Male stereotypes:
Strong
Agressive
Virile
Arrogant/cocky
Dominant
Don't show emotion (emotionally weak?-women's view)/(emotionally strong?-mens view).
Sexist
Independent
Female stereotypes:
Weak
Calm
Considerate
Fertile?
Sly/sneaky- see more women doing things behind mens back than vice versa.
Submissive
Emotional
Intelligent (thoughtful)/ Unintelligent (scatterbrained/act ditzy).
Dependant(on men).
90210 TV drama gender representation:Female
Within 90120 there is a female character Naomi Clark, she is one of the main characters and she appears to be shallow due to her rich and popular status. She comes across as snobby and an airhead as she plays dumb to impress the boys which is a stereotype for a teenage girl linking to the 'dumb blonde' stereotype. However as you get to know her character it is revealed that she is sensitive which is also a stereotypical for women. She comes across as very self obsessed, vain and narcissistic, she treats people as they are beneath her and can be very sly and sneaky towards people.Her character supports the stereotype of being emotional as she has had tough life and is over dramatic. She also supports the stereotype that women are dependent on men as throughout the series she is always wanting to be with a man and have a relationship.Male:
Liam Court is one of the main male characters in 90210, he is portrayed as a bad boy and is stereo-typically moody and unemotional. He is introduced as valiant, condfident, acting tough however doesn't give much away about himself. He is typically insensitive and plays the girls.Gender representation in Luther:
this would be considered not stereotypical He is very direct and in the way he speaks he comes across as confident speaking loudly and clearly. He is not a stereotypical man as he doesnt' seem to be manipulated when Alice talks to Luthers posture is very relaxed in the way he stands slouching and keeps his hands in his pockets. It is seen as stereotypical that he has a beard, this is considered manly and his particular haircut is also considered to be manly. As for his costume Luther wears a dull, grey tweed suit with his top button undone and his tie is loosened showing he has a relaxed style. His business dress shows he is very focused on his job and reserved.
Alice:
The character of Alice is not stereotypically weak as some women are portrayed on TV, she is not emotional and this is shown when she speaks about the death of her dog she does not get upset. She comes across as quite strange and is very manipulative when talking to Luther. She seems in control of the conversation and has the power, she is very calm and tries to wind him up and wants to make him loose control. Alice is intelligent and fully understands the male and female dynamic, she openly talks about sex making out that she gets a lot which is not stereotypical. Her apartment is very neat and tidy, it has dull colours and appears very boring. This is not very feminine, it features the black hole poster on the wall which she refers to and there is also a telescope on the balcony. Alice is always linked to evil due to the fact when she talks about the black hole, the music used makes it sound sinister and her character seems strange.
Wednesday 8 October 2014
Skyfall
- is the film an original idea, a remake, a sequal or an adaptation (or a combination)?
Skyfall is the 23rd James Bond film therefore it is a sequel.
- who is the director?
Sam Mendes.
- which studio(s) are making the film?
Eon productions.
- what size budget did it have?
$150-200million.
- which 'stars' signed up to be in the film?
Daniel Craig, Javier Bardem, Ralph Fiennes, Naomie Harris, Bérénice Marlohe, Albert Finney, Judi Dench.
- how long did it take from 'green light' to filming commencing
It was green lit in 2008 when quantum of solice was released and filming began 7th of November 2011, therefore it took 3 years to commence filming.
Production
- where was it 'filmed'
Filming locations included Hashima Island Japan, England UK and various areas of Turkey.
- how was it filmed (3D, 2D, CGI)?
It was filmed in 2D and featured some CGI.
- any problems it faced
There were some production set backs due to MGM's financial troubles.
Post Production
- does it rely on special effects?
Yes as many action scenes used special effects.
- what sort of special effects are used?
Special effects used are CGI, minitures(scale models to be blown up and destroyed for action scenes), matte painting(backgrounds), green screen,
- was 3D added AFTER filming?
No.
- did it require any RE SHOOTS
There were no re shoots required.
Marketing
- How was the film marketed (find AT LEAST 5 different promotional tools)
The film was marketed with trailers. posters, website advertisments, synergy marketing with coca cola and early screenings.
- Where was the films premier?
Skyfalll premiered in London at the Royal Albert Hall on 23rd of October 2012
My Documentary hasn't yet got audio on it, however will be finished asap.
Wednesday 1 October 2014
Male gaze music video task
This is Beyonce's music video Partition, within the video Beyonce is presented in many ways such as there is the use of sexual connotations in the way in which she acts and dresses.
Here she is shown in a close up where her facial expression suggests romance and sex, it is a expression where people tend to look dreamy, heavy lidded, unsmiling with big heads in the frame shown as overtly sensual and sexual. She tries to use a face which looks seductive to attract the man in the video.
This shot has been taken 30 seconds into the music video, within this screen shot Beyonce is wearing an outfit that overly shows off her body, this pulls in her waist and empasizes her chest and the size of her hips and bum. She is also shown in front of a car wearing what appears to be fancy lingerie, this reveals a lot of her skin having connotations with sex and pleasure. The garment is black and simple and this would appeal to the male gaze as a lot of her body is shown off therefore viewers will want to look at her.
Throughout the video her body is thrown forward and she pushes it into different positions to represent sex. This then exaggerates her body and the camera focuses on just her body parts rather than her face. There is also a man featured in the video who appears to be her lover and who she targets within the song, the way he touches her at points in the video adds to the male gaze due to men therefore wanting to be him and look at her.
At the time of 1 minuet she is seen wearing a very small amount of underwear in a gold colour, also wearing a head dress which hides all of her hair. This appeals to the male gaze as she comes across as naked due to the tiny lingerie showing off her bum almost completely. The use of colour on the garment also makes her look naked as gold is very similar to her skin colour and considered a luxury colour to make her look 'sexy'. Her hair is completely hidden under a head dress to show off as much skin as possible and she wears high heels to exaggerate the length of her legs.The position she is in also can be considered sexual in the way she is leaning forward and pushing her bum out.
Here she is represented as fully naked apart from her high heeled shoes, this has been shot so that her body looks like a shadow so viewers cannot see her fully naked, however you can see the full outline of her body. She dances over a prop to make herself look sexy and make people think of sex and pleasure. Her hair is down and messy. Generally when she is in the frame Beyonce makes a lot of eye contact with the camera to draw viewers in and seduce them in the looks she gives, she uses facial expressions such as invitationally and romance commonly.
Towards the end of the video she is shown pole dancing and behind bars, this makes her look like a stripper which has obvious connotations with sex. The lighting in the shot also shows an animal leopard print on her body which could link to girls considered 'sluts' as leopard print can sometimes be associated with cheapness on some clothing and what strippers would wear, not that Beyonce is a slut however the girls in the video feature leopard print on the underwear such as on the bra in the picture therefore linking in with sex and the male gaze.
Tuesday 30 September 2014
Monday 29 September 2014
Dredd essay task
Who were the films producer, distributor and and script writer? (try and find other films by these groups)
The films producers were Alex Garland, Andrew Macdonald and Allon Reich.
The distributors were Entertainment Film Distributors and Lionsgate.
The script writer was also Alex Garland.
Who are Lionsgate (who owns them?)
It is a Canadian-American entertainment company founded by Frank Giustra.
Who are IM Global (who owns them?)
The company is one of the leading film financing, sales and distribution companies in the world. Founded by Stuart Ford.
Who are DNA films (who owns them and who partnered with them?)
DNA Films is a British film production company founded by Duncan Kenworthy and Andrew Macdonald. They are partnered with Fox Network Group.
How was the funding for DNA originally split?
50/50 between DNA and Fox Searchlight, they both put in £25million.
Why did they need to maintain their relationship with Fox Searchlight?
They have an incredibly close relationship with them, they are a huge supplier and they value them.
When did Lionsgate announce their three picture deal with IM Global?
Dredd is included in a three-picture deal between Lionsgate and IM Global that was announced during November 2010.
Where did Karl Urban announce his role in Dredd?
Urban had disclosed during Comic-Con last month to the Collider.com web site that he had been offered the lead in Dredd in July 2010.
Why might this have helped attract the film's target audience
People at the comic-con convention like these types of films therefore would be interested in Dredd.
How much money did Dredd make from pre sales (this is people buying the right to show your film)?
$30 million.
How much did a distributer pay for the rights to show the film in the UK?
$7 million.
Where was the movie filmed?
Filming locations included Johannesburg and Cape Town Film Studios (Dredd was the first project filmed at the studio).
Production
When was the 'lawmaker' gun built and designed?
It was first designed as a physical prop in 1995.
During which other UK film was the 'slo mo' sequences designed?
Never let me go.
How did the film makers feel about making an 18 certificate film?
They said they didnt really think about the certificate Alex said 'By the end of that we didn’t have any pressure. You could have had studio pressure possibly if it was a studio movie in a different way, that could happen, but the way this movie was set up it was never really an issue.'
How long did it take to film Dredd?
13 weeks
Which camera was used to film Dredd?
It was shot using RED MX, SI2K, and phantom flex high speed digital cameras
Why did they need to create new camera rigs?
He built new camera rigs to bring the audience closer to the action.
Post production
What issue affected the films editing?
Distribution and marketing
How many cinemas was Dredd released in and how many ONLY showed it in 3D?
2,506 locations, of which approximately 2,200 are 3D
How did producers begin promoting Dredd 3D?
producers began marketing the film to its core under-25 male demo at Comic-Con.
What viral marketing campaign did the producers use for Dredd?
As part of the campaign, Lionsgate partnered with publisher 2000AD and Motion Comic to create an online comic-strip prequel to “Dredd.
The film premiered at Fantastic Fest, what is it and why would this appeal to the films target audience?
Fantastic Fest is an annual film festival in Austin, Texas this would appeal to the films target audience as the type of films shown at fantastic fest such as action, sci fi and horror, Dredd falls into many of these genres therefore these people would take interest in the film.
Which awards did the films marketing campaign win?
Dredd's marketing campaign won a Golden Trailer Award for Best Thriller TV Spot for the trailer "Big Addicted", and received nominations for: Best Action TV Spot, Most Original TV Spot, Best Graphics in a TV Spot, Best Music TV Spot, and Best Action Poster and Most Original Poster for the Dredd motion poster
How much money did the film gross at the box office?
Domestic Total Gross was $13,414,714
What unusual step did the film's UK distributors take to ensure people watched in 3D?
Lionsgate removed the ability to see the film in 2D.
What percentage of audiences are physically incapable of seeing a 3D image?
12-30%. What % of light is lost in a 3D film?
30% of light is lost in a 3D film.
Which film was Dredd unfortunate to be released after?
Gareth Evans The Raid, with which it shares a (coincidentally) similar premise – lawmen fighting their way through a tower block of terror.
In the UK which position in the DVD charts did Dredd occupy?
It was the number 1.
What might this show about the decision to allow only a 3D release?
It shows viewers were not interested in seeing the film in 3D and therefore the film would have been more of a sucess at the box office if it were to of been released in 2D.
In the US which audience demographic was the largest?
The largest audience was over 25's (69%) and male (75%).
How many units did Dredd sell on DVD/BluRay in the US?
650,000.
How much money did this bring in?
$10 million.
The films producers were Alex Garland, Andrew Macdonald and Allon Reich.
The distributors were Entertainment Film Distributors and Lionsgate.
The script writer was also Alex Garland.
Who are Lionsgate (who owns them?)
It is a Canadian-American entertainment company founded by Frank Giustra.
Who are IM Global (who owns them?)
The company is one of the leading film financing, sales and distribution companies in the world. Founded by Stuart Ford.
Who are DNA films (who owns them and who partnered with them?)
DNA Films is a British film production company founded by Duncan Kenworthy and Andrew Macdonald. They are partnered with Fox Network Group.
How was the funding for DNA originally split?
50/50 between DNA and Fox Searchlight, they both put in £25million.
Why did they need to maintain their relationship with Fox Searchlight?
They have an incredibly close relationship with them, they are a huge supplier and they value them.
When did Lionsgate announce their three picture deal with IM Global?
Dredd is included in a three-picture deal between Lionsgate and IM Global that was announced during November 2010.
Where did Karl Urban announce his role in Dredd?
Urban had disclosed during Comic-Con last month to the Collider.com web site that he had been offered the lead in Dredd in July 2010.
Why might this have helped attract the film's target audience
People at the comic-con convention like these types of films therefore would be interested in Dredd.
How much money did Dredd make from pre sales (this is people buying the right to show your film)?
$30 million.
How much did a distributer pay for the rights to show the film in the UK?
$7 million.
Where was the movie filmed?
Filming locations included Johannesburg and Cape Town Film Studios (Dredd was the first project filmed at the studio).
Production
When was the 'lawmaker' gun built and designed?
It was first designed as a physical prop in 1995.
During which other UK film was the 'slo mo' sequences designed?
Never let me go.
How did the film makers feel about making an 18 certificate film?
They said they didnt really think about the certificate Alex said 'By the end of that we didn’t have any pressure. You could have had studio pressure possibly if it was a studio movie in a different way, that could happen, but the way this movie was set up it was never really an issue.'
How long did it take to film Dredd?
13 weeks
Which camera was used to film Dredd?
It was shot using RED MX, SI2K, and phantom flex high speed digital cameras
Why did they need to create new camera rigs?
He built new camera rigs to bring the audience closer to the action.
Post production
What issue affected the films editing?
Distribution and marketing
How many cinemas was Dredd released in and how many ONLY showed it in 3D?
2,506 locations, of which approximately 2,200 are 3D
How did producers begin promoting Dredd 3D?
producers began marketing the film to its core under-25 male demo at Comic-Con.
What viral marketing campaign did the producers use for Dredd?
As part of the campaign, Lionsgate partnered with publisher 2000AD and Motion Comic to create an online comic-strip prequel to “Dredd.
The film premiered at Fantastic Fest, what is it and why would this appeal to the films target audience?
Fantastic Fest is an annual film festival in Austin, Texas this would appeal to the films target audience as the type of films shown at fantastic fest such as action, sci fi and horror, Dredd falls into many of these genres therefore these people would take interest in the film.
Which awards did the films marketing campaign win?
Dredd's marketing campaign won a Golden Trailer Award for Best Thriller TV Spot for the trailer "Big Addicted", and received nominations for: Best Action TV Spot, Most Original TV Spot, Best Graphics in a TV Spot, Best Music TV Spot, and Best Action Poster and Most Original Poster for the Dredd motion poster
How much money did the film gross at the box office?
Domestic Total Gross was $13,414,714
What unusual step did the film's UK distributors take to ensure people watched in 3D?
Lionsgate removed the ability to see the film in 2D.
What percentage of audiences are physically incapable of seeing a 3D image?
12-30%. What % of light is lost in a 3D film?
30% of light is lost in a 3D film.
Which film was Dredd unfortunate to be released after?
Gareth Evans The Raid, with which it shares a (coincidentally) similar premise – lawmen fighting their way through a tower block of terror.
In the UK which position in the DVD charts did Dredd occupy?
It was the number 1.
What might this show about the decision to allow only a 3D release?
It shows viewers were not interested in seeing the film in 3D and therefore the film would have been more of a sucess at the box office if it were to of been released in 2D.
In the US which audience demographic was the largest?
The largest audience was over 25's (69%) and male (75%).
How many units did Dredd sell on DVD/BluRay in the US?
650,000.
How much money did this bring in?
$10 million.
Sunday 28 September 2014
Monday 22 September 2014
Skins episode 1, Representation
Camera:
When Tony is first seen in his bed at the start of the scene the lighting on his face shows another outline of his face on the pillow next to him. Birds eye view is used to show full bed set and Tony laying in it.
Editing:
Uses cutting between frames.
Sound:
The theme tune for Skins is classic and out of fashion compared to the content of the programme which is about young people. The tune is upbeat and catchy. Non diegetic sound and diegetic sound are both used. Such as diegetic sound within the scene like the music being played loudly when sneaking his sister in and non diegetic sound is used when the music is played over the top of the programme when Tony is exercising.
Mise en scene:
Within Tonys bedroom everything is perfectly a line and neat. His room is mostly white and features props like retro film posters such as Blow up-Antonioni and 8 1/2- Tedenico fellini. His bed set has a naked man and woman on and when he opens his draw his clothes are perfectly folded.
Representation of Tony
Tony is represented as a stereotypical teenage boy, he is rebellious by disobeying his dad and he is very manipulative in the way he acts towards him and how he sneaks his younger sister in Effie, also showing he is intelligent. However you could also say he is not the stereotypical teenager as he does not snitch on his sister and helps her out. His character is also passive aggressive towards his dad and acts as if he is in control in of his household. Tony is represented as a stereotypical teenager as he stares at the woman across the road wanting sex/lust, the character is very narcissistic as he looks as himself in the mirror and seems obsessed with his appearance. He works out with an exercise routine when he gets up and chooses his clothes to make himself look good. He has a smart style wearing chinos, a plain red t-shirt with a black v-neck jumper and white shoes. He also has a normal stylish haircut . Tony is almost presented as OCD due to the mise en scene in his bedroom such as the clothes in his draws are perfectly folded like in a shop. He is shown as obsessive due to how when his alarm goes off he is already awake and he is lying perfectly in the middle. The character seems intelligent because he is reading a Jean Paul Sartre book and Tony is popular and is the ring leader of his friendship group. Tony and Sid are binary opposites in the way they behave and look/dress, Tony is patronising towards Sid and sees him as a figure of fun. Tony is controlling of his friends and sexist to the girls like Michelle, his behaviour towards her is unacceptable and he objectifies her showing that he is confident and arrogant.
When Tony is first seen in his bed at the start of the scene the lighting on his face shows another outline of his face on the pillow next to him. Birds eye view is used to show full bed set and Tony laying in it.
Editing:
Uses cutting between frames.
Sound:
The theme tune for Skins is classic and out of fashion compared to the content of the programme which is about young people. The tune is upbeat and catchy. Non diegetic sound and diegetic sound are both used. Such as diegetic sound within the scene like the music being played loudly when sneaking his sister in and non diegetic sound is used when the music is played over the top of the programme when Tony is exercising.
Mise en scene:
Within Tonys bedroom everything is perfectly a line and neat. His room is mostly white and features props like retro film posters such as Blow up-Antonioni and 8 1/2- Tedenico fellini. His bed set has a naked man and woman on and when he opens his draw his clothes are perfectly folded.
Representation of Tony
Tony is represented as a stereotypical teenage boy, he is rebellious by disobeying his dad and he is very manipulative in the way he acts towards him and how he sneaks his younger sister in Effie, also showing he is intelligent. However you could also say he is not the stereotypical teenager as he does not snitch on his sister and helps her out. His character is also passive aggressive towards his dad and acts as if he is in control in of his household. Tony is represented as a stereotypical teenager as he stares at the woman across the road wanting sex/lust, the character is very narcissistic as he looks as himself in the mirror and seems obsessed with his appearance. He works out with an exercise routine when he gets up and chooses his clothes to make himself look good. He has a smart style wearing chinos, a plain red t-shirt with a black v-neck jumper and white shoes. He also has a normal stylish haircut . Tony is almost presented as OCD due to the mise en scene in his bedroom such as the clothes in his draws are perfectly folded like in a shop. He is shown as obsessive due to how when his alarm goes off he is already awake and he is lying perfectly in the middle. The character seems intelligent because he is reading a Jean Paul Sartre book and Tony is popular and is the ring leader of his friendship group. Tony and Sid are binary opposites in the way they behave and look/dress, Tony is patronising towards Sid and sees him as a figure of fun. Tony is controlling of his friends and sexist to the girls like Michelle, his behaviour towards her is unacceptable and he objectifies her showing that he is confident and arrogant.
Monday 15 September 2014
Textual Analysis and Representation (The 7 key areas of representation).
You need to understand how these technical elements (in the last post) create specific representations of individuals, groups, events or places and help to articulate specific messages and values that have social significance.
Particular areas of representation that may be chosen are:
- Gender
- Age
- Ethnicity
- Sexuality
- Class and status
- Physical ability/disability
- Regional identity
Textual Analysis and Representation (The 4 key areas of textual analysis).
Camera Shots, Angle, Movement, Composition
- Shots: establishing shot, master shot, close-up, mid-shot, long shot, wide shot, two-shot, aerial shot, point of view shot, over the shoulder shot, and variations of these.
- Angle: high angle, low angle, canted angle.
- Movement: pan, tilt, track, dolly, crane, steadicam, hand-held, zoom, reverse zoom.
- Composition: framing, rule of thirds, depth of field – deep and shallow focus, focus pulls.
Editing
Includes transition of image and sound – continuity and non-continuity systems.
- Cutting: shot/reverse shot, eyeline match, graphic match, action match, jump cut, crosscutting, parallel editing, cutaway; insert.
- Other transitions, dissolve, fade-in, fade-out, wipe, superimposition, long take, short take, slow motion, ellipsis and expansion of time, post-production, visual effects.
- Soundtrack: score, incidental music, themes and stings, ambient sound.
- Diegetic and non-diegetic sound; synchronous/asynchronous sound; sound effects; sound motif, sound bridge, dialogue, voiceover, mode of address/direct address, sound mixing, sound perspective.
Mise-en-Scène
- Production design: location, studio, set design, costume and make-up, properties.
- Lighting; colour design.
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