Representation of sexuality | Create Infographics

Avengers

• the issues raised by media ownership in contemporary media practice; (how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?) 

Big film companies generally create blockbusters which are produced to gross large amounts of money, to be a blockbuster films have to fit a certain criteria which is: A level star, a newsworthy budget, spectacular visual effects and not be a comedy. Marvel Entertainment owns the Marvel studios and as they are well known for owning Marvel comics they are always creating superhero films from the original comic books.  

• the importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)  

In the Avengers film the convergence and synergy in production is very important. This is because characters in the Avengers come from other films such as Captain America, The Hulk, Thor ect. All these characters help to publicize Disney along with media marketing such as links to YouTube releasing trailers and marketing on social media to get audiences excited.  

• the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, Blue Ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)

By introducing 3D into films this has added excitement about watching films from a different outlook making people want to go watch and experience films in 3D. However recently 3D films have became less popular due to the price of tickets increasing, therefore some audiences would rather just watch in 2D. As for DVDs this allows people to enjoy films in their own homes and watch them over and over again, Blue ray also allows people to enjoy HD films within their own homes, this attracts people as they then don't have to go and pay for the cinema for the whole family. As for internet streaming and downloadable content, this saves people a lot of  money as they can enjoy the films in their households without having to pay, it is easy to access and watch films. These all affect the influence on films at the box office due to it leading to a lower gross as people would rather turn to another option than going to the cinema but it means the overall gross for films will then increase. 

• the significance of proliferation in hardware and content for institutions and audiences; (how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, consoles etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film)

From advances in technology films are now available to view on smart phones, PC's and consoles, from this people are more likely to stay at home and use websites such as Netflix to watch films rather than going out to cinema and paying money. It is easier to access and works out a lot cheaper.

• the importance of technological convergence for institutions and audiences; (can you think of examples of how different technologies have come together to help the film industry?)

Because of YouTube, twitter and Facebook these advertise the films making audiences produce hype and get excited about new films being produced. YouTube releasing trailers and social media such as twitter and Facebook release web adverts.

• the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?)

• the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour. (what is your opinion on the above? Do you see the developments as a good or bad thing?)

Representation of ethnicity

Discuss the ways in which the extract constructs the representation of ethnicity:
In this extract the mise en scene represents ethnicity in the way the characters are shown. All the characters are wearing dark colours and in suits and formal attire which is not stereotypical dress for a black man. Both Danny and the woman in the clip look as if they are spy's, this is against the stereotype as he is a black male and the woman looks eastern European. The man in the background is in typical terrorist costume wearing a balaclava and holding a gun. The room this clip is set in is very dark and oppressive reflecting what is happening within the clip linking back to ethnicity and the idea of terrorism.

The sound in the clip also links to ethnicity as the diegetic music sounds like the religious song Muezzin which is the call to prayer. The music sounds Arabic and very intense, there is also a Spanish guitar in the background which gives a sense of otherness as it is not British. The music and the Arabic sound reflects the mood in the scene of the black versus Arab between characters showing hatred and a culture clash. At the start of the clip there is also diegetic sound of drumming creating suspense and this highlights that an event is about to happen.

As for the editing there are lots of cuts used, this links to ethnicity as this shows the bravery of the black man and shows he is strong, the short cuts show that the Arab character is stereotypically evil, shifty and untrustworthy. There is also use of longer cuts where it shows the white man crying linking to binary opposites where the black characters are shown in shorter cuts and the white character in longer cuts.

In the clip the camera angles and shots represent ethnicity, there is many uses of close ups in the clip which shows the characters reactions. When the camera is on a close up on Danny the camera slightly shakes as it is being hand held, this shows his anger towards the other character and links to ethnicity as black people are stereotypically loud and angry. There is use of low angle shot on the black character which could show he is less important as it shows him looking up at the terrorist which shows that he holds all the power in the situation. This reflects ethnicity in society as black people are known to being at the bottom holding no power. There is use of slow motion when the white people react to Danny's death, they only show slight emotion showing his death could be less important to them. The white people are shown in a different location as they hear over the phone, this shows that white people are law abading and safe, out of harms way. This links back to the reflection of society in the way the white people are safe and higher and at the top in the social heir achy.

Regional identity

Include examples from TV dramas and post to your blog.

Scottish stereotypes:

• Stereotypically have a very strong Scottish accent.
• Locations such as rural scenes, Edinburgh
• Slang Scottish people stereotypically use are 'wee', 'aye', 'lass' and 'bairn'.
• Clothes the Scottish are known to wear are kilts and the bobble hats.
• Pastimes such as playing the bagpipes and drinking a lot.
• Attitude and behaviour stereotypes are aggressive.

Irish stereotypes:

• Accents are stereotypically strong.
• Locations such as Dublin.
• Slang words eg 'sham', 'gowl' and 'feek'.
• A lot of green clothing with clovers and being ginger.
• Pastimes stereotypically are drinking and dancing.
• Attitudes are friendly and happy but also can be violent and loud. 

Essex stereotypes:

• People from Essex are known to have a cockney accent.
• Popular locations such as Brentwood.
• Well known Essex slang such as 'shut up' and 'omg'.
• Stereotypically have out going clothes, fake tan and fake eyelashes.
• Pastimes like shopping and having parties.
• Stereotypically dumb, friendly.

Welsh stereotypes:

• Very strong accent.
• Associated with the countryside, mountains and lots of sheep.
• Celtic clothes.
• Pastimes such as singing, drinking and rugby.
• Nice people.

London stereotypes:

• Known for having a posh accent or cockney.
• Locations like Chelsea.
• Expensive clothes.
• pastimes like drinking tea, shopping.
• Attitudes are polite but complain a lot.

Representation of disability

Common stereotypes:

• vulnerable
• incapable
• unintelligent
• lonely
• marginalised
• unattractive
• patronised
• frustrated
•  bitter
• rude
• ungrateful
• embarrassed

Disability within TV drama:

• Walt JR ( cerebral palsy) - Breaking Bad
• Artie (wheelchair) - Glee
• Layla (cerebral palsy) - Tracey Beaker
• JJ (autism) - Skins
• Tony (brain damage) - Skins
• Becky (down syndrome) - Glee
• Ironside (wheelchair) - Ironside

Disability within film:

•  Forest Gump
• My sisters keeper
• Fight club
• Of Mice and Men
• The Kings Speech
• Rain man

camera shots/angles:At the start of the scene Alex is shown as being looked down on by the use of a slight high angle shot, this presents him as being small and as if he is not good enough as able bodied people. The woman offering to help them in the clip is shown with a slight low angle shot as if Alex is looking up at her, his brother is shown in a normal straight on shot which could show these characters have more power over Alex. There is use of over the shoulder shot frequently from Alex talking to his brother. When looking in the mirror and when they are both talking to the woman in the shop, the brother is always in the centre of the frame and Alex is shown more towards the side of the frame linking in that he is less important and linking to stereotypes such as disabled people being marginalised.
sound:
There is diegetic sound of Christmas music, it is very happy music which contrasts with Alex's bad mood.
editing:

There is the use of cutting between frames to flit between characters.
mise en scene:
Alex's costume is very dull, he wears a brown buttoned up jacket with denim jeans and a grey scarf. The shop is very bright and has a Christmas festive theme with lots of colours.