"Cross media convergence and synergy are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your media area?
I would agree with this statement in that media convergence and synergy are vital processes in the successful marketing of media products to audiences. It is now considered to be more important as social networks such as Facebook and Twitter play a big part within the marketing of films. There is also YouTube a company which promotes film trailers when synergised or converged with certain films.
The idea of convergence is where media company's accidentally work together and promote the products. Most film trailers are put onto YouTube which wasn't intentionally made to show film trailers however now shows mainly all of them, this is an example of convergence as it YouTube was not intentionally there to promote film trailers but has accidentally. There is also social networks such as Facebook and Twitter, these advertise media products as users of these servers can see this content reaching their target audience.
Synergy is where a media product and a company intentionally collaborate for an advantageous outcome, this is good because this then promotes films gathering a wider audience and creating hype. An example of synergy is TV adverts, internet adverts and trailers in cinemas. This promotes both the company and media product which